LABEL LOWDOWN: PUMA SWAN PACK
Puma have unveiled their fiercest collection to date for SS17: The Swan Pack. Merging a technical training concept with beautiful craftsmanship and design, this curated edit of apparel and footwear boasts pieces so good you'll be unfreezing your gym membership before you can say Kylie Jenner. The collection follows the concept of 'setting yourself free' and looks at the detail and form of the graceful Swan, which is a clear narrative through every design. Hero pieces use iridescent fabrics and black and white colourways, whilst leggings and sports bras are adorned with feather prints and subtle pops of colour. Designed to be worn for whatever sport moves you - the Explosive Jumpsuit is a form-fitting piece complete with a strap back and bra support - perfect for your Pilates class. And if you're after something a little more athleisure, the Fierce Strap trainer with laceless demi-upper bootie and technical overlay is the piece we're most-coveting to wear with just about everything else in our wardrobes. With Kylie Jenner being the face and ambassador, styles are set to fly - shop yours below.