LABEL LOWDOWN: OBEY
Influenced by political propaganda, commercial marketing and popular culture, US skate brand Obey is much more than just a printed tee. The unisex brand stems from a love of street art and has quickly become a vehicle for spreading a word people will listen to - hence the provocative brand name. Since then, the illustrated sticker that sparked this label has grown into collection of jersey basics, sweaters and denim, featuring unapologetic slogans, art inspired graphics and of course the famous OBEY logo. New to Namshi, our collection features the best key pieces from this season, including colour block tees, printed bomber jackets, logo sweaters and of course - snapbacks. Shop the most-coveted pieces here.