LABEL LOWDOWN: IVY PARK
Beyoncè has once again enlisted the help of talented, fearless females to rep her athleisure brand, Ivy Park. Taking #girlsquadgoals to a whole new level, the SS17 campaign champions the idea of sisterhood, with the commonality between the girls being their love of sport and personal well-being.
The powerful portraits shot by photographer Zoë Ghertner, feature actress Yara Shahidi, Vogue star Sophie Koella, and model/music royalty Selah Marley (granddaughter of Bob Marley and daughter of Lauryn Hill, don't you know!), along with new shots of Beyoncè herself. Although all from different 'parks', their core belief remains the same: women are strong beyond measure. In a year where fierce feminism is at the forefront of many designers minds, these influencers serve as an example of women accomplishing and surpassing their goals, thanks to practice and persistence. This collection speaks to those who consider an active lifestyle to be a powerful source of physical and mental strength - and the technical details paired with beautiful design mean neither style or performance are compromised.