LABEL LOWDOWN: IVY PARK

LABEL LOWDOWN: IVY PARK

Beyoncè has once again enlisted the help of talented, fearless females to rep her athleisure brand, Ivy Park. Taking #girlsquadgoals to a whole new level, the SS17 campaign champions the idea of sisterhood, with the commonality between the girls being their love of sport and personal well-being. 

The powerful portraits shot by photographer Zoë Ghertner, feature actress Yara Shahidi, Vogue star Sophie Koella, and model/music royalty Selah Marley (granddaughter of Bob Marley and daughter of Lauryn Hill, don't you know!), along with new shots of Beyoncè herself. Although all from different 'parks', their core belief remains the same: women are strong beyond measure.  In a year where fierce feminism is at the forefront of many designers minds, these influencers serve as an example of women accomplishing and surpassing their goals, thanks to practice and persistence. This collection speaks to those who consider an active lifestyle to be a powerful source of physical and mental strength - and the technical details paired with beautiful design mean neither style or performance are compromised. 

SHOP THE BRAND

IVY PARK// Logo Band Striped Leggings// 215 AED/SAR

IVY PARK// Logo Band Striped Leggings// 215 AED/SAR

IVY PARK// Zip Detail Hooded Dress// 205 AED/SAR

IVY PARK// Zip Detail Hooded Dress// 205 AED/SAR

IVY PARK// Racer Back Logo Bra// 140 AED/SAR

IVY PARK// Racer Back Logo Bra// 140 AED/SAR

IVY PARK// Baseball Cap// 80 AED/SAR

IVY PARK// Baseball Cap// 80 AED/SAR

IVY PARK// Longline Logo T-Shirt// 95 AED/SAR

IVY PARK// Longline Logo T-Shirt// 95 AED/SAR

IVY PARK// Mesh Detail Capri// 205 AED/SAR

IVY PARK// Mesh Detail Capri// 205 AED/SAR

DOROTHY PERKINS: MUST-HAVES

DOROTHY PERKINS: MUST-HAVES

INSTA-HIT: ACTIVEWEAR

INSTA-HIT: ACTIVEWEAR