Namshi presents: your next sneaker obsession
Always a front runner when it comes to innovative footwear, adidas has once again shaken-up the retail scene with the eagerly awaited launch of Deerupt – an artfully fresh new silhouette that aptly takes its name from a mashup of the words, ‘disrupt’ and ‘erupt’.
The new sneaker is inspired by the archives with the design team delving into vintage running styles to reinvent the ‘grid’ – first featured on the midsoles of the New York and Oregon runners in the ‘80s.
The focus on the ‘grid’ comes from grids being the foundation of all design. From the cities we live in, to the typefaces we look at every day. adidas has implemented this philosophy into the Deerupt to create an innovative design that’s both functional and stylish at the same time, never compromising on fit and always delivering a superior product.
Featuring an ultra-lightweight construction with a knit upper encased in a statement stretch web to create the ‘grid’, your new favourite sneaker guarantees an unparalleled fit. Zoned foam pockets moulded along the shoe’s interior cleverly lock the foot in place, providing a supportive compression and conforming to the wearer’s foot.
Available in five colourways, we’ll be wearing ours on repeat this season with everything from track pants and denim, to midi-dresses and tailored suits for that cool ‘street style’ vibe, we’re always Insta-stalking.
Words: Nina Catt