BEHIND THE BRAND: ANIYE BY
"One style is not enough for her" is the mantra Managing Director Vannis Marchi and Creative Director Alessandra Marchi live by when it comes to concepting each Aniye By collection. Designed for the contemporary woman, the Capri-born premium brand uses print clashes, pattern mixes and colour to put it's signature rock and romantic stamp on each new story. Since its launch in 2000, the brand has developed an unmistakable DNA, with positivity and personality shining through its handwriting, and speaking to that woman of many roles in every single piece. Built on a foundation that pieces can be mixed and worn by the woman who is elegant and casual, edgy and basic all at the same time (sound like you? us too) Aniye By is considered the new brand of iconic clothes for the modern woman. Worn in many a street style picture by the likes of world-renowned influencer Chiara Ferragni, stand-out pieces are in abundance when it comes to SS17. Our favourites in the collection derive from a passion for '80s rock music, including pleated gold-tone fabrics, printed band tees with lace detailing and cartoon-printed slouch sweatshirts.