BE YOUR OWN MUSE WITH PUMA
PUMA Middle East hosted an exclusive photography exhibition, in celebration of International
Women's Month, where the popular style from the En Pointe collection – The Muse – was celebrated.
The ‘Be Your Own Muse’ event took the form of an intimate portrait exhibition, hosted at the
exclusive, Morimoto Dubai, where guests in attendance were invited to celebrate
themselves and the strong empowered females in their lives - inspiring them to be their own
muse, in recognition of the ongoing global #DoYou PUMA campaign.
The exhibition, as shot by Fatma Al Bakry, showcased 30 female muses, all residents in Dubai
hailing from across the globe – with each image depicting her own nationality, her own style and
her unique list of inspirations. Within the portraits, the muses represented their own backgrounds
with pops of colour from their home country flags as well as their own unique, individual
Selected by PUMA Middle East, the muses were chosen as a group of women who collectively
and individually are empowered by diversity and united as women – truly reflective of the DO
The inspiration behind the event was The Muse, an all-new progressive sneaker that takes design
cues from both the world of martial arts and ballet, created from soft, feminine materials in
luxurious colorways - being both performance-inspired and fashion-forward, delivering a clean,